PB.
Available for selected collaborations
Independent designer & digital art director
Piotr Bax shapes distinct digital identities for people and ideas that deserve to be remembered.
I turn positioning, language and visual systems into digital experiences with a clear point of view.
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Selected work / 2023—2026
Strategy, identities and digital experiences.
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Undercurrent
Cultural platform
Identity · Digital · 2026
Vela
Vela Objects
Collectible objects · Brand world · 2025
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Lumen Archive
Creative archive · Editorial system · 2024
Working together
A good visual identity feels inevitable — but only after asking the right questions.
My practice moves between the strategic and the tactile: finding the words, defining the character, then building the system that lets it stay coherent as it grows.
Brand strategy
Visual identities
Digital direction